In 1965 Harding Lawrence was named president of Braniff International. His publicist Mary Wells decreed "the end of the plain plane", launching a new image for the airline, developed with the architect Alexander Girard and the Italian stylist Emilio Pucci. Through a color strategy, Braniff generated a small revolution in design that made it an icon, as the first airline with colored planes, inside and out, of 7 different jellybean colors (later 15). Each colorful plane was instantly recognizable, as were the departure-lounges, the ticket offices, the runway tugs, the uniforms of the service men and the flight attendants, which had a space-age flavor. The collection was called Air-Strip, because the stewardesses performed a kind of striptease during the flight. The highlight of the collection was a unique clear plastic bubble hat, similar to a space helmet, the Rain-Dome, which could be worn to protect hairstyles and hats from the elements while walking from the terminal to the plane.
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