Description of product, in detail: When you put your feet into the box that is the sock doc, within
seconds your socks and shoes have been applied and tied to your feet. It comes in a universal
size so no need to measure your feet. There is a side panel that allows you to customize the shoes
tightness and the design pattern of the laces themselves. With AI cameras on each side of the
inside of the box, they will adapt to your shoe and your feet to learn how to tie them perfectly
and comfortably.
What will you charge for this product?
(Give a rough price range.)
The Soc-Doc would be sold at around
$200 - $500.
Where might it be sold?
Our product would be sold exclusively
at Bed, Bath and Beyond.
Who is your target audience, if any?
Soc-Doc would have a target audience
of older folks and perhaps people with
arthritis. The ease and comfortability
would make getting ready less of a
hassle.
What motto or tagline could be used to
sell your product? Do you have a
preferred logo
or character that should be associated with this product? Please describe.
The Soc-Doc logo is a sock that is dressed as a doctor with a stethoscope and a headlamp.
Tag line: Putting shoes on is a lot, make it easy with Soc-Doc
Any other pertinent info:
Estimated “dressing time” (the time it takes from putting your feet in when you can take them
out) is 5.3 seconds.
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