1970-1973: SHORT TITLES.
For the arrival of its first 747s, accepting that nobody called it Pan American anymore, the company changed the titles to simply PAN AM. The Logo not enlarged for the new 747s looked still tiny. This old-style widely spaced PAN AM lettering remained in use together with the classic globe until 1973.
1973-1984: 747SP DELIVERY AND UPDATED GLOBE TITLES.
The Logo from 1973 was very similar to the past one, the PAN AM letters were closer together and slightly curvier. In 1976 the first Boeing 747SPs signaled another update to the simple Globe livery, remained basically unchanged since 1958. Changes were: Larger black PAN AM titles in modified font with less spacing, the blue cheatline ending at the radome on the 747s, Clipper titles in a script font and the flag on the tail enlarged and slanted.
1969-1974 UNIFORMS.
The new crew uniforms for the "Jumbo Era” were designed by Frank Smith for Evan Picone, in the symbolic colours: “Galaxy Gold” and “Superjet Blue”,
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