1974-1988: RAINBOW / DOUBLE U / SAUL BASS TULIP.
Possibly the quintessential United colours, the Saul Bass designed scheme introduced the Double U 'tulip' logo on the tail. The colours chosen where a patriotic red and blue (a natural progression from the mainliner era) with the addition of a bright orange creating an orange/red/blue cheatline passing through the windowline. Small UNITED titles were carried in black with the tulip logo by the titles and on the tail. Beneath the cheatline the fuselage was white with a low silver belly almost invisible from the side. This Livery was worn by the 727s, 737s, 747s, DC-10s and DC-8s.
One more time, for seasons 1973-1976, the new flight attemdants uniforms were designed by Jean Luois, in three basic colours: blue, red and green, with the convenient novelty of the introduction of trousers alongside skirts for suits.
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