Duracell is a leading brand of batteries and flashlights, and is Energizer's historic arch-rival. Duracell manufactures alkaline batteries in many common sizes, such as AAA, AA, C, D, and 9V. They also manufacture specialty batteries. Their two main battery brands are Coppertop, marketed as longer-lasting, and Ultra, directed mainly at users of digital devices and devices that need more power. In 2006, Duracell introduced Power Pix (TM) batteries with metal hydroxy technology, meant to supply even longer life to high drain devices. They introduced many battery formats, including AAA (R03)in the 1950s and AA (R6 Penlight) in 1960. It merged with Gillette in 1996, and became a part of Procter & Gamble when P&G acquired Gillette in 2005. [A 3D set of AA Duracell batteries I made out of one picture] #aa #batteries #battery #cell #cells #digital #electricity #energizer #gillete #pg #power #proctor_and_gamble #StriveR40
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